Challenge: Circle K needed a partner to help promote the grand opening of its largest U.S. store through local and national media outlets and all social media channels.

Solution: Tarheel Promotions managed a mix of public relations, social media, and grassroots marketing to raise awareness of the new store.

Results: Tarheel Promotions achieved a total of 532,000 media impressions, invited a 100+ local businesses and dignitaries, conducted an interview with local TV station WSAV, and managed a 2 week social media campaign on Facebook and Instagram (reaching a total of 729,930 users and 7,934 post engagements).